National expansion for brand
Boggi is a global Italian menswear retailer with nearly 250 stores. The U.S. was its final region to enter.
masonre helped establish a three-store New York strategy built around client archetype, fashion co-tenancy, and international exposure.
The Madison Avenue flagship is over 9,000 SF across two levels at the wraparound corner of 54th Street.
Most recently, masonre secured Boggi’s first store outside NYC in Brickell City Centre. Brickell is the definition of urban density, office traffic, and international tourism in one corridor.
Additional Florida stores are in negotiations with California strategy underway as a gateway to the West Coast.