NEW YORK – Target Corp. announced Tuesday the grand opening of its reimagined Target SoHo — a unique concept store blending everyday shopping with play, discovery, and style. Situated at 600 Broadway in the heart of New York City, Target SoHo represents a bold new chapter in the company’s commitment to design and innovation. This immersive, experiential space brings Target’s brand DNA to life, offering an environment that’s as inspiring as it is shoppable.

Target SoHo offers a fresh, ever-changing mix of trend-forward apparel, beauty essentials, curated home finds, and seasonal must-haves. Designed to keep pace with what’s next, it’s the ultimate destination for guests who want to shop the latest styles as they emerge. This location represents a bold new expression of the Target brand—an exciting way for consumers to explore and discover style at Target.