How private clubs became commercial real estate’s favorite tenants

Members-only boom is reshaping NYC hospitality landscape. Will it last?

Elizabeth Cryan
01.5.26

How private clubs became commercial real estate’s favorite tenants

Brandon Charnas and Scott Sartiano of Zero Bond (Photo-illustration by Kevin Rebong/The Real Deal; Getty Images).

For decades, New York’s private clubs were synonymous with wood-paneled dining rooms, academic affiliations and strict dress codes. Stuffy buttoned-up Midtown enclaves like the Penn Club, Harvard Club and Yale Club functioned more as after-hours boardrooms than places to meet up with friends for drinks.

That changed in 2003, when London-based social club Soho House crossed the Atlantic, opening its first U.S. location in Manhattan’s Meatpacking District. The club signed a lease for 45,000 square feet at the brick loft building at 29 Ninth Avenue, kicking off a new era of private spaces that were hip and exclusive.

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