Fitness App Hero’s Journey Signs 18K-SF Lease at 225 Fifth Avenue

Digital-based fitness program Hero’s Journey is establishing a new studio in Manhattan’s Flatiron District, according to CBRE.

Mark Hallum
01.12.26

Fitness App Hero’s Journey Signs 18K-SF Lease at 225 Fifth Avenue

CBRE's Aylin Gucalp (top) and Cassie Durand (bottom), and 225 Fifth Avenue.

The fitness company, which curates workout routines for its members, signed a 17,941-square-foot lease at CIM Group’s office condominium at 225 Fifth Avenue just across East 26th Street from Madison Square Park, according to CBRE’s fourth-quarter retail report released Monday.

CIM Group did not immediately provide the asking rent in the building, also known as The Grand Madison, or the length of the lease, but the average asking rent near the Flatiron District and Union Square was $327 per square foot during the fourth quarter of 2025, the CBRE report said.

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