Image Courtesy: Reuters

The stake sale, through the family’s investment vehicle Artémis, will give Anta a leading ownership position in the German sportswear group and expand its portfolio of Western athletic brands, which already includes Salomon, Wilson, Descente and Jack Wolfskin. The transaction is expected to close by the end of 2026, subject to regulatory approvals.

The deal will help Artémis reduce debt following its acquisition of a majority stake in Hollywood talent agency Creative Artists Agency (CAA), a move that had raised concerns among some investors. Artémis is also the controlling shareholder of Kering SA, the luxury group that continues to struggle with a turnaround at Gucci after demand for the brand weakened in recent years.