Hermès CEO Axel Dumas and 338 North Rodeo Drive (Getty, Google Maps).

Rodeo Drive could get more orange after a record-setting retail acquisition on the world-famous corridor.

Hermès has been revealed as the buyer behind what Wall Street Journal said is the largest-ever retail real estate purchase on Rodeo Drive, the publication reported. The luxury French brand spent $400 million to buy 338 North Rodeo Drive, picking up the roughly 25,000-square-foot location last summer as part of its acquisition of an affiliate of former owner ECA Capital Limited.