masonre partnered with Crescent Heights to merchandise and market this new retail and hotel development in the heart of Miami Beach. masonre prepared a targeted approach that would interest Los Angeles and New York based brands. The team produced a leasing brochure with a focus on community and lifestyle that values a mindset of health and wellness.
The team secured SunLife Organics, the tenant’s first East Coast location, Rooftop Cinema Club, Peter Alexander Salon, SoulCycle, and Barry’s Bootcamp.