Health and wellness brand Life Time is set to open up its New York City flagship near Bryant Park, Commercial Observer has learned.

Life Time, which operates around 185 health clubs across the U.S. and Canada, has signed a 20-year lease for a 52,000-square-foot fitness and wellness club on four floors of Property & Building Corporation (PBC)’s 10 Bryant Park, according to the landlord.

Life Time’s lease brings the 865,000-square-foot building on the southwest corner of Fifth Avenue and West 40th Street — formerly known as 452 Fifth Avenue — to nearly fully leased, following tech giant Amazon’s massive 330,000-square-foot deal at the property in April, as CO previously reported.

Amazon took over its new space from London-based bank HSBC, which previously anchored the 30-story office tower until its lease expired earlier this year and it left for Tishman Speyer’s The Spiral in Hudson Yards.

“The Life Time transaction further defines the evolution for this section of Fifth Avenue and enhances the Grand Central District westward and the Bryant Park District, eastward,” JLL’s Patrick Smith, who brokered the deal for the landlord, said in a statement.

“With the upcoming openings of Shaver Hall food hall later this year, the Life Time announcement, and multiple new food and lifestyle offerings, the corridor is emerging real-time as a unique and dynamic destination,” Smith added. “This transaction is a huge win for 10 Bryant Park.”

The asking rent in the Life Time deal was not provided, but a report from CBRE found retail rents in Manhattan averaged $659 per square foot during the first quarter of 2025.

“Securing a flagship Bryant Park location was a strategic move for Life Time’s continued New York City expansion,” Atlantic Retail’s Joe Mastromonaco, who brokered the deal for the tenant along with Colleen Morrissey, said in a statement sent to CO.

“The energy of the park, access to transit and visibility on Fifth Avenue is the perfect setting for Life Time’s luxury wellness offerings,” Mastromonaco added. “We are actively identifying new opportunities and remain focused on thoughtfully growing Life Time’s presence across the New York metro area.”

Life Time will open in its four floors at 10 Bryant Park in December 2026. It will be the brand’s 11th location in New York City after recently signing a lease for an approximately 80,000-square-foot health club at Silverstein Properties’ Brooklyn Tower in Downtown Brooklyn, which will also open in the second half of 2026.