Renderings of Ritz Carlton Residences, 305 Briny Avenue and Armani/Casa Residences (DBOX, U.S. Development, Armani/Casa Residences, Getty)

South Florida’s condo developers want to build, baby, build — in Broward County.

Long overshadowed by Miami-Dade and Palm Beach counties, its more expensive neighbors to the north and south, it seems Broward is getting its moment in the sun. In the wake of South Florida’s pandemic real estate boom, developers have snapped up project sites and are betting big on demand for luxury condos in Broward’s coastal enclaves. Nearly two dozen projects with more than 3,900 units are in the development pipeline, according to analysis by The Real Deal. Planned rental apartments are not included.

Pompano Beach is proving to be the epicenter of Broward’s branded residence market, a trend that has extended from the glassy, logoed towers in Miami’s Brickell neighborhood. Edgardo Defortuna’s Fortune International Group and Jorge Pérez’s Related Group are among developers bringing brands like Ritz-Carlton, Waldorf Astoria and the W Hotel to Pompano Beach.