UNDEFEATED Opens First East Coast Store in NYC
West Coast streetwear label UNDEFEATED has finally ventured out east. What initially transpired in Los Angeles now boasts 23 total retail locations – scattered about California (both NoCal and SoCal), Las Vegas, and Phoenix, as well as across China and Japan; earlier today, UNDEFEATED opened the doors to its first New York City Chapter store – it’s largest retail venture in the country – and dropped a slew of NYC-centric merch to commemorate the long-awaited occasion.
The brand’s co-founders James Bond and Eddie Cruz have ties to the East Coast (Cruz is actually from the Bronx) and are committed to curating an elevated yet authentic-to-NYC retail experience. “It’s been a goal of ours since day one to open a New York City location and we’re excited after 21 years to be opening our doors here in the city,” Bond conveyed in a press release. “We appreciate everyone along the way who has been a part of the UNDEFEATED family and are looking forward to continuing to build our brand and community on the East Coast.”
Regarding the store’s layout, Bond and Cruz tapped artists Alex Lujan, Clement Poplineau and Haley Gonzalez to curate a cohesive yet creative aesthetic atmosphere. UNDEFEATED also worked closely with Schimenti Construction to extend the store’s sleekness to even the most minimal design details. Venetian-plastered walls spotlight the store’s products, and stainless steel shelves and hang bars, custom millwork tie everything together. A glass wall at the back of the store features the infamous UNDEFEATED logo as well. Have a closer look above.
UNDEFEATED’s New York City Chapter store will see the launch of a run of NYC-specific pieces – including a t-shirt designed by artist Brent Rollins – as well as releases of the UNDEFEATED x Converse Weapon “NYC”, the UNDEFEATED x New Era Yankees previewed last week, and the UNDEFEATED x Union NYC collection. Check out each new capsule in the following galleries below.
The UNDEFEATED NYC tees boast notorious brand statements in bold lettering.
Undefeated
UNDEFEATED delivered a taste of its collab with New Era on the New York Yankees Collection earlier this week. In addition to the hats showcased in the initial reveal, take a closer look at the capsule’s other offerings, which spans a bevy of tees and vintage-style hoodies.
Undefeated
The UNDEFEATED x Converse Weapon ‘New York’ marks the second collab between the two sneaker giants. The only piece from the collection that is available to shop online now, the “White and Castle Wall” NYC colorway proceeds the LA iteration of the shoe. It reads “Play Dirty” on one side, and boasts UNDEFEATED branding on the other. Have a closer look below.
UNDEFEATED’s New York City Chapter store opened earlier today, September 8, at 75 Kenmare St, New York, NY 10012 in NYC’s Nolita neighborhood. The store’s normal daily hours will be from 11:00 a.m. – 7:00 p.m. Everything shown above is currently available at UNDEFEATED’s NYC store, and will go live on the site on September 12 – aside from the UNDEFEATED x Converse Weapon ‘NYC’ which is available now on the site as well.