According to dictionary.com, the definition of unfortunate is suffering from bad luck.

We have the opportunity to change someone’s luck from bad to good.

I was speaking to someone in the industry recently, and they kept insulting someone for not knowing several things a broker should know about their client. They kept saying, “it’s so sad.”

It’s unfortunate they didn’t use the opportunity to help a colleague.

Here are the most important details we think a broker should know about their client, before looking for space.

💡 Product

💰 Price Point

🎯 Target Market

💵 Budget

🌏 Existing Location

Let us know in the comments below: What’s an important detail to know before starting your search for space?