1. Stop looking for an investor.

2. There has never been a better time to start a new brand.

3. Keep reading.

Prada Group and LVMH just got called out by Carol Ryan of The Wall Street Journal.

The founders are preparing for retirement.

That doesn't mean either company is about to nosedive.

It does mean there's opportunity for new designers.

Landlords are investing more in their tenants today than I've ever seen in my career.

Providing the highest level of free rent and tenant improvement allowance aka TI.

TI is money to be used to build out your space.

Yes, that's your investor saying, "here's the money, go crush it."

At the same time, you have access to manufacturers today like never before.

You used to have to fly to a foreign country, find the right partnership, test their products etc.

Now we live in a world of transparency.

There are people on Instagram like William Lasry sharing exactly where lululemon manufactures their apparel.

That's wild.

Tune out the noise, the voice in your head saying you're not ready.

If you're thinking about starting a new brand, reach out to masonre.

We're here to help.

#entrepreneur #brandbuilding #retail #masonre