Peserico, the Italian luxury clothing brand, has arrived on Madison Avenue in Manhattan.

Located at 783 Madison Avenue, the 1,722-square-foot store represents Peserico’s 10th store in the U.S., where it also has three outlets and 23 corners at Bloomingdale’s. It is also sold at Neiman Marcus.

“The new space is not merely a boutique, but a setting where the customer can immerse themselves in a unique experience and feel as at ease as if they were in the comfort of their own home.”

– Riccardo Peruffo, chief executive officer of Peserico

Upon entering the Madison Avenue boutique, one is greeted with floors and walls clad in Asiago white marble. Spanning two floors, on the ground level, the Asiago pink marble flooring extends like a carpet, adding a touch of color to the environment. The staircase is adorned with steel finishes and integrates with the pink marble wall that accompanies it.

The walls and ceilings are in textured beige tones and create a warm and inviting atmosphere, illuminated by diffused lighting.

The boutique showcases the women’s, Aurea, and men’s collections. The average retail price of the items is between $750 and $800.

Last month Peserico opened a store in Boston at 73 Newbury Street.

Peruffo described the Perserico customer as “a sophisticated and elegant person who values high-quality craftsmanship and timeless style.”

“They appreciate attention to details, luxurious fabrics, and versatile pieces that offer both comfort and sophistication,” he said. He anticipates that bestsellers will be the Aurea Collection, which is dedicated to special occasions.

 

He said the brand seeks to expand its presence in established and luxury markets in the near future, and looks to open new stores in key global fashion cities.

In addition to New York, the U.S. stores are in Greenwich, Ct., Palo Alto, Calif., Palm Beach and Naples, Fla., Charleston, S.C., Fashion Island, Calif., East Hampton, N.Y., Riverside, Calif., and Boston.

“In the meantime, we are also planning to further strengthen the e-commerce offering, offering an elevated online shopping experience that reflects the same level of quality and craftsmanship as our physical stores,” said Peruffo.

And Boggi Milano isn’t keeping its U.S. expansion just in New York, as masonre is helping the menswear brand bring its wares nationwide.

“Their intention was, and is, to roll out a national expansion, and a brand that comes into the U.S. really has to make the mark from the onset,” Abrams said. “You can’t make the wrong choice on the first view [of locations]. It just goes downhill from there.”