Parched Hospitality Group Will Expand to Florida With a New Concept Called Isla Cafe Opening in West Palm Beach & South Beach
Parched Hospitality Group will bring their newest concept Isla Cafe to Florida, with a lease just signed on a West Palm Beach location at 1401 Clare Avenue. A new South Beach location is also on the way. Isla Cafe will serve Australian style all-day brunch and a refined dinner menu to complement their cocktail program headed up by Controlled Substances. The West Palm Beach location is slated to open January 2022 and the South Beach location will open in February 2022. The Aussie team behind Hole in the Wall doubled its presence in NYC during the pandemic by opening two additional locations in the Flatiron District and in Williamsburg, Brooklyn but didn’t stop there. They also opened a new cocktail lounge called The Sentry atop Hotel Henri in Flatiron in addition to managing a members only pool and social club by the same name atop the American Copper Buildings in Kips Bay. Parched Hospitality Group most recently opened a new penthouse cocktailing destination called Daintree at Hotel Hendricks.
Parched Hospitality Group CEO Barry Dry was born in Perth, Australia and studied Business Management and Economics at Notre Dame University in Australia. While studying, he also ran a restaurant; climbing his way up from dishwasher, to General Manager. He moved to New York City in 2011 to pursue a career in finance. Realizing that hospitality was always his truest passion, Barry left the financial world behind and opened Hole in the Wall coffee shop in 2014. He branched out to open a FiDi location of Hole in the Wall in 2017 and a much larger Murray Hill location in 2019. Hole in the Wall’s Flatiron location is his third followed by a fourth in Williamsburg soon after. Dry also opened the delivery only concept Ghost Burger, in addition to managing a private pool and social club called The Sentry, 42 floors in the sky atop the American Copper Buildings. This is in addition to two cocktailing destinations, The Sentry Flatiron at Hotel Henri and Daintree at Hotel Hendricks in NYC. He’s currently gearing up to open a fine dining Cantonese concept called Ms. Alice by the iconic Paris Theater in NYC in addition to these two new concepts in Florida this winter.