“To certain people, maybe I looked foolish. Nobody understood the capital structure, and the devil is in the details.”

When Jonathan Bennett purchased the Apple store on Third Street Promenade in Santa Monica for $58m, he had no intention to sell it. Somehow, he sold it for $100m less than two years after purchasing the asset.

Watch Jonathan explain to masonre how he executed the sale.

Real estate is an art. Not just the beautiful architecture, but the negotiation skills one builds through intricate deals.

The Wall Street Journal covered the purchase here: https://lnkd.in/duqsV_Gj

Filmed in 101 William X 59 Maiden Lane

Visit | www.masonre.com/101william

Email | david@masonre.com

Phone | 212.222.1496

Jonathan: https://lnkd.in/dm_eAv6v

AmTrust: https://lnkd.in/dZ-KFAAt

Visit | www.amtrustre.com