In 2014 a tiny boutique coffee shop, Hole In The Wall, was introduced to New York City. Since humble beginnings, Hole in the Wall emerged as one of New York’s most iconic and experience-driven cafe brands and the foundation for what would become Parched Hospitality Group. With multiple concepts taking inspiration from Australia, South East Asia and Europe, Parched Hospitality Group has established itself as a major provider of unique experiences in the New York market.
