Positioning Alo in Prime Markets
Our partnership with Alo began in 2018 with a strategic lease on the Upper East Side—back when the brand had only eight stores nationwide. Building on that early success, masonre was tapped to spearhead the brand’s growth in a booming new market, developing a comprehensive five-year rollout strategy for their South Florida expansion.
We successfully executed a series of high-profile deals spanning from Miami to their most recent addition in West Palm Beach. A major milestone of this rollout is the landmark transaction at 100 Lincoln Road. masonre represented the principals of Alo in the purchase of the retail condo. Currently nearing construction, this significant site will serve as a multi-use hub featuring an immersive flagship store, a regional corporate office, and a highly exclusive, private invite-only Alo gym.
